Industry veteran Doug Daws appointed Weed-It USA general manager as Rometron builds on the strong precision agriculture foundation established by AgriTech America.
WELLINGTON, Colo. and STEENDEREN, Netherlands (AgPR) July 15, 2026 — Rometron today announced the establishment of WEED-IT USA, its newly formed U.S. subsidiary in Wellington, Colorado. WEED-IT USA will support the accelerating demand and growth of WEED-IT precision spraying and spot-spraying technology throughout the United States.
The creation of WEED-IT USA marks a major milestone in Rometron’s international growth strategy, reflecting the company’s long-term commitment to serving American growers through local leadership, distribution, service and customer support.
“The United States is one of the world’s most important agricultural markets and presents significant opportunities for precision spraying technology,” said Roel de Jonge, owner of Rometron. “With WEED-IT USA, we are making a long-term investment in the growers, dealers and partners who are helping advance more efficient and sustainable farming practices.”
The launch of WEED-IT USA builds upon the strong precision agriculture foundation established in the United States through AgriTech America, which has played a vital role in introducing WEED-IT technology to American growers and expanding its customer base.
“We are proud of the work AgriTech America has done to introduce WEED-IT technology to growers in the United States,” said Adam Hutton, owner of AgriTech America. “The formation of WEED-IT USA is a positive next step for customers and for the continued growth of this technology. We look forward to working closely with Rometron and WEED-IT USA to support growers through this transition and into the future.”
WEED-IT technology enables growers to apply herbicides only where weeds are present through real-time optical weed detection. This system helps reduce chemical usage while maintaining effective weed control, lowering input costs, improving operational efficiency and supporting sustainability objectives.
Rometron also announced the appointment of Doug Daws as general manager of WEED-IT USA. Daws brings more than three decades of agricultural equipment and precision agriculture experience, including leadership roles with Caterpillar, AGCO, CNH Industrial and Trimble.
“I am honored to help establish WEED-IT USA and support the next phase of growth for WEED-IT technology in the United States,” said Daws. “Our priority is to build on the strong work already done in the market while expanding local support, technical expertise and long-term customer confidence.”
During the transition, existing customers and dealers will continue to receive sales and technical support through their established WEED-IT contacts, including AgriTech America. As WEED-IT USA establishes its operations from its Wellington, Colorado, headquarters, additional contact and organizational details will be shared in the coming weeks. This planned transition is designed to provide continuity for existing customers while supporting the continued growth of WEED-IT technology throughout the United States.
About Rometron and WEED-IT USA
Rometron develops and manufactures precision agriculture technologies under the WEED-IT brand. (www.Weed-It.com) Its advanced optical weed detection and spot-spraying systems help growers reduce herbicide use, lower operating costs and improve application efficiency while supporting more sustainable farming practices worldwide.
For more information visit rometron.nl and Weed-It.us.
Company Contact:
Doug Daws
General Manager
Weed-It USA
(404) 480-3545
[email protected]
